10 Easy Ways to Diffuse Angry Customers

There’s an old saying in marketing and sales, “You can’t please everyone.” Truer words have never been spoken. Having customers who aren’t happy with our products, our services, or our efforts is a fact of life in business. The way you respond to those customers will determine whether or not your customer comes back. Or…

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Is Your Marketing a Welcome Guest or an Unwanted Pest?

This is from an old riff from Dan Kennedy, but it’s more valid today than ever. Today people will go to great lengths to avoid advertising, like paying for premium content and ad blockers. However, there is always room for a welcome guest and there are so many ways to be that welcome guest. Here…

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How to Use Video Marketing to Get Traffic that Converts

Video marketing is an effective, engaging, and affordable form of advertising that can pull in targeted traffic. But how can you get the most out of video marketing and convert the traffic that you attract? To do so requires video output that has the necessary appeal to entice viewers, and also gets them to share…

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