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The Top 10 Facebook Marketing Mistakes

Since Facebook is one of the most highly trafficked websites in the world, it is understandable to want to harness its awesome power. As the number one social media site in the world it possesses a great deal of clout. With this kind of muscle at their fingertips, entrepreneurs are constantly looking for new ways…

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5 Examples of Successful Online Commercials

As business owners we are always conscious of putting our best foot forward. Appearances matter, right? Of course they do, but they’re rarely enough all on their own. You need to make busy prospects stop and take an action. Branding that answers the question, “what does the business do?” It’s important because it represents the…

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5 Reasons Your Small Business Needs Social Media

With all the hype surrounding social media, many small business owners think of it as a waste of time. But this could not be further from the truth. This article presents five ways your small business can benefit from social media marketing, and why you should make it a part of your ongoing strategy for…

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Smartphone Ownership Close to 80 Percent

Number’s reported by comScore.com show 79.1% of mobile subscribers are smartphone owners. Projections show this number should pass 85% by the end of 2016 and sometime in 2017 the number should pass 234 million (the total number of desktop internet users!) The eclipse of desktop by mobile has been swift and shocking. In fact, among…

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Mastering Facebook Ad Targeting for Immediate ROI

Are your Facebook ads performing as well as you’d like? Are you sure you’ve been targeting the right audiences? It’s long been understood that the real power of Facebook advertising is in its targeting capabilities, but targeting correctly is much easier said than done. If you want to improve the performance of your ads, you…

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What is Content Marketing and How Can It Grow My Business?

Content marketing is the future of advertising. It uses informative or entertaining articles or blog posts relating to your product to attract and retain customers for your business. Depending on your target audience, it can be trendy, newsy, techy, or funny. Content marketing goes beyond the old “But WAIT, there’s more!” and uses a soft-sell…

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4 Simple Tactics for Successful Social Media Marketing

If you want to be great at basketball, you need to practice the game, stay in shape, and perfect your ability to work as a member of a team. Similarly, if you want to be successful at social media marketing, you need to practice all the skills and habits of a successful Internet marketer. Below…

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Can Your Business Benefit from Blogging?

A business blog may just be what you need to get you to the top of the marketing pile. Blogging has now been integrated into the corporate landscape, and has become an accepted method of communicating with customers and employees. Blogs generally rank higher on search engines, and are therefore a very efficient internet marketing…

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Video Marketing is a Real Opportunity for Small Businesses

If you are looking for a marketing strategy to jump start your online business, then video marketing is a great option. Within the last decade, video marketing has grown leaps and bounds, as more and more businesses recognize the tremendous opportunity for exposure that it represents. Video is engaging, interactive, and fun. It’s a great…

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3 Great Ways to Improve Your Social Media Marketing Campaigns

Regardless of the type of business you have, social media is a great way to expand the reach of your message, and attract new business.  Social media platforms like Twitter, Facebook, Instagram, YouTube, and Foursquare, all have the potential to fast-track your marketing efforts, and help your business grow. However, many businesses often seem to…

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