Pillar/Service

Essential

Growth

Elite

#1 Audience Targeting

Yes

Yes

Yes

Niches/Segments

Yes

Yes

Yes

Audience Demographics

Yes

Yes

Yes

Ideal Customer Avatars

Yes

Yes

Yes

Keywords

Yes

Yes

Yes

Buyer’s Journey

Yes

Yes

Yes

#2 Messaging

Offers

Yes

Yes

Yes

Mechanics of Problem

Yes

Yes

Yes

Mechanics of Solution

Yes

Yes

Yes

Your Uniqueness

Yes

Yes

Yes

Objections

Yes

Yes

Yes

Proof Elements & Testimonials

Yes

Yes

Yes

Top of the Funnel (TOFU) Topics

Yes

Yes

Yes

Middle of the Funnel (MOFU) Topics

Yes

Yes

Yes

Bottom of the Funnel (BOFU) Topics

Yes

Yes

Yes

#3 Media

Lead Generating SEO Website with Blog

Up to 5 Landing pages

Up to 10 Landing pages

Up to 20 Landing pages

Paid Traffic

1 Campaign

5 Campaigns

10 Campaigns

Local SEO

1 Location

1 Location

Up to 3 Locations

Social Media Publishing

4 Monthly Posts

8 Monthly Posts

16 Monthly Posts

Articles & Blog Posts

1 SEO Article

3 SEO Articles

6 SEO Articles

Email Newletters or Broadcasts

None

1 Broadcast

Up to 2 Broadcasts

#4 Lead Capture

Website Lead Forms

1 Custom Form

2 Custom Forms

Up to 4 Custom Forms

Email Signup Form

Yes

Yes

Yes

Integrate with existing CMS

Yes

Yes

Yes

Native Ad Channel Lead Forms

None

1 Lead Form

Up to 4 Lead Forms

Call Tracking (Dynamic Number Insertion)

None

5 Numbers

10 Numbers

Tap to Chat

None

Yes

Yes

Tap to SMS

None

none

Yes

Lead Magnets

None

1 Magnet

2 Magnets

#5 Follow Up

Automated Email Follow Up Sequences

1 Sequence

2 Sequences

Up to 4 Sequences

Re-Targeting Campaigns

None

Yes

Yes

#6 Tracking & Conversions

Conversion Setup at Ad Channels

Yes

Yes

Yes

Google Analytics 4 with Tagmanager Setup

Yes

Yes

Yes

Provide Marketing KPI’s for Sales Analysis

Yes

Yes

Yes

One-on-One Consulting/Reporting

1 hour

2 hours

3 hours

Essential

#1 Audience Targeting

Niches/Segments

Yes

Audience Demographics

Yes

Ideal Customer Avatars

Yes

Keywords

Yes

Buyer’s Journey

Yes

#2 Messaging

Offers

Yes

Mechanics of Problem

Yes

Mechanics of Solution

Yes

Your Uniqueness

Yes

Objections

Yes

Proof Elements & Testimonials

Yes

Top of the Funnel (TOFU) Topics

Yes

Middle of the Funnel (MOFU) Topics

Yes

Bottom of the Funnel (BOFU) Topics

Yes

#3 Media

Lead Generating SEO Website with Blog

Up to 5 Landing pages

Paid Traffic

1 Campaign

Local SEO

1 Location

Social Media Publishing

4 Monthly Posts

Articles & Blog Posts

1 SEO Article

Email Newletters or Broadcasts

None

#4 Lead Capture

Website Lead Forms

1 Custom Form

Email Signup Form

Yes

Integrate with existing CMS

Yes

Native Ad Channel Lead Forms

None

Call Tracking (Dynamic Number Insertion)

None

Tap to Chat

None

Tap to SMS

None

Lead Magnets

None

#5 Follow Up

Automated Email Follow Up Sequences

1 Sequence

Re-Targeting Campaigns

None

#6 Tracking & Conversions

Conversion Setup at Ad Channels

Yes

Google Analytics 4 with Tagmanager Setup

Yes

Provide Marketing KPI’s for Sales Analysis

Yes

One-on-One Consulting/Reporting

1 hour

Growth

#1 Audience Targeting

Niches/Segments

Yes

Audience Demographics

Yes

Ideal Customer Avatars

Yes

Keywords

Yes

Buyer’s Journey

Yes

#2 Messaging

Offers

Yes

Mechanics of Problem

Yes

Mechanics of Solution

Yes

Your Uniqueness

Yes

Objections

Yes

Proof Elements & Testimonials

Yes

Top of the Funnel (TOFU) Topics

Yes

Middle of the Funnel (MOFU) Topics

Yes

Bottom of the Funnel (BOFU) Topics

Yes

#3 Media

Lead Generating SEO Website with Blog

Up to 10 Landing pages

Paid Traffic

5 Campaigns

Local SEO

1 Location

Social Media Publishing

8 Monthly Posts

Articles & Blog Posts

3 SEO Articles

Email Newletters or Broadcasts

1 Broadcast

#4 Lead Capture

Website Lead Forms

2 Custom Forms

Email Signup Form

Yes

Integrate with existing CMS

Yes

Native Ad Channel Lead Forms

1 Lead Form

Call Tracking (Dynamic Number Insertion)

5 Numbers

Tap to Chat

Yes

Tap to SMS

None

Lead Magnets

1 Magnet

#5 Follow Up

Automated Email Follow Up Sequences

2 Sequences

Re-Targeting Campaigns

Yes

#6 Tracking & Conversions

Conversion Setup at Ad Channels

Yes

Google Analytics 4 with Tagmanager Setup

Yes

Provide Marketing KPI’s for Sales Analysis

Yes

One-on-One Consulting/Reporting

2 hours

Elite

#1 Audience Targeting

Niches/Segments

Yes

Audience Demographics

Yes

Ideal Customer Avatars

Yes

Keywords

Yes

Buyer’s Journey

Yes

#2 Messaging

Offers

Yes

Mechanics of Problem

Yes

Mechanics of Solution

Yes

Your Uniqueness

Yes

Objections

Yes

Proof Elements & Testimonials

Yes

Top of the Funnel (TOFU) Topics

Yes

Middle of the Funnel (MOFU) Topics

Yes

Bottom of the Funnel (BOFU) Topics

Yes

#3 Media

Lead Generating SEO Website with Blog

Up to 20 Landing pages

Paid Traffic

10 Campaigns

Local SEO

Up to 3 Locations

Social Media Publishing

16 Monthly Posts

Articles & Blog Posts

6 SEO Articles

Email Newletters or Broadcasts

Up to 2 Broadcasts

#4 Lead Capture

Website Lead Forms

Up to 4 Custom Forms

Email Signup Form

Yes

Integrate with existing CMS

Yes

Native Ad Channel Lead Forms

Up to 4 Lead Forms

Call Tracking (Dynamic Number Insertion)

10 Numbers

Tap to Chat

Yes

Tap to SMS

Yes

Lead Magnets

2 Magnets

#5 Follow Up

Automated Email Follow Up Sequences

Up to 4 Sequences

Re-Targeting Campaigns

Yes

#6 Tracking & Conversions

Conversion Setup at Ad Channels

Yes

Google Analytics 4 with Tagmanager Setup

Yes

Provide Marketing KPI’s for Sales Analysis

Yes

One-on-One Consulting/Reporting

3 hours

Typical Monthly Budget (including fees and ad spend)
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