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Google Ads Launch
A Concrete Polishing Startup
Uncover How Strategic Google Ads Catapulted a Newcomer to a 14x Return in the Competitive Flooring Industry
Embarking on a bold venture, our client, Transpacific Building Maintenance Inc. a seasoned player in the janitorial service industry with over three decades of experience, made a strategic pivot into the concrete polishing and epoxy flooring market. This case study unfolds their journey from zero leads to market prominence, challenging the norms in a fiercely competitive arena.
The Challenge:
Faced with the daunting task of building a client base from scratch in an already saturated market, the need for a robust and effective marketing strategy was paramount. Their goal was clear: to cut through the noise and generate substantial sales, leveraging their longstanding industry expertise in a new domain.
Market Analysis:
Our strategic journey began with an in-depth analysis of the concrete polishing market. Despite the intense competition, we identified key opportunities for differentiation and market entry. This insight laid the groundwork for a bespoke marketing approach tailored to carve out a unique space for our client in this niche sector.
Strengths Spotlight
Decades of Trust
Capitalizing on 30 years of industry credibility, we positioned our client not as a newcomer, but as an experienced stalwart diversifying into concrete polishing. This narrative fostered immediate trust and recognition among potential clients.
Top-Quality Equipment and Expertise
We emphasized the client’s investment in state-of-the-art equipment and their team’s expert proficiency. Highlighting these assets, we assured prospective customers of unparalleled service quality and reliability.
Strong Online Presence
Leveraging their already successful website, we optimized it as a springboard for their new services. Enhancing their digital footprint, we ensured that they stood out in online searches, connecting with clients right at the moment of need.
Implementation Journey
Landing Page Development:
We crafted a laser-focused landing page dedicated to concrete polishing, meticulously addressing common questions and concerns.
This page wasn’t just informative; it was a strategic tool designed to resonate with the audience’s specific needs, driving them towards a call to action.
Google Ads Campaign:
Keyword Strategy: Our approach was not just about choosing keywords; it was about choosing the right conversations. We selected keywords that placed our ads in front of customers actively seeking concrete solutions, ensuring higher engagement and relevance.
Tracking and Optimization: To continually refine our approach, we implemented robust tracking for calls and form submissions. This data-driven strategy allowed us to understand customer behavior better and optimize the ads for even greater effectiveness.
Team Training: Knowing that the final link in the marketing chain is human interaction, we equipped the client’s team with skills to effectively engage and convert leads. This comprehensive approach ensured that every click had the best chance to become a customer.
Results Showcase
Investment and Returns:
- $17,229 Invested
- $249,934 Earned
- A Phenomenal 14x ROI
An investment of $17,229 in Google Ads generated a staggering return of $249,934. This remarkable success story is not just about impressive numbers; it’s about the strategic deployment of resources for maximum impact.
Engagement Metrics:
- 4,674 Clicks on Google Ads
- 218 Leads Generated
- Effective Cost: $79/Conversion
Our carefully crafted campaign garnered 4,674 clicks, transforming digital curiosity into tangible leads. The result was 218 solid leads, split into 114 phone calls and 104 form submissions, each costing just $79—a testament to the efficiency of our targeted approach.
Project Completion and Average Job Value:
- 26 High-Value Projects Completed
- Average Project Value: $9,612.88
More than just leads, our strategy translated into 26 high-value projects, averaging $9,612.88 each. These figures aren’t just about revenue; they reflect a deep understanding of the market and the ability to convert potential into profitable business outcomes.
Your Path to Success Awaits
As we reflect on this journey from an uncharted start to a triumphant return on investment, the key takeaway is unmistakable: strategic and well-executed digital marketing, especially in platforms like Google Ads, can unlock unprecedented potential, even in the most crowded markets. This case study is more than a story of success in concrete polishing; it’s a testament to the transformative power of tailored digital marketing strategies.
Our client’s leap into a new venture, backed by our bespoke marketing solutions, underscores a vital business truth: with the right partnership and approach, barriers can be turned into gateways for remarkable business growth.
Risk-Free Discovery: Your Path to Growth
We’re confident in the value we provide and want you to feel absolutely comfortable in taking the first step with us.
That’s why we offer a no-risk, complimentary consultation for your business.
This session is all about understanding your unique needs and exploring how our strategies can benefit you.
There’s no obligation to commit, and no pressure tactics used – just an opportunity for you to see how we can help grow your business.
Your success is our priority, and we believe this risk-free approach is the perfect starting point for a potentially rewarding partnership.
Are you ready to explore what targeted digital marketing strategies can do for your business? Schedule an introductory meeting with us today and let’s pave the path to your success story.
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Disclaimer:
Please note that the results achieved for our clients are specific to their unique circumstances and market conditions. While we strive for excellence in every campaign, it’s important to understand that such results are not typical and cannot be guaranteed for every client. The success of Google Ads campaigns and other marketing strategies can vary significantly based on a multitude of factors, including but not limited to market dynamics, competition, client involvement, and budgetary constraints. Our goal is to tailor our approach to each client’s specific needs and context, but it’s crucial to acknowledge that outcomes are influenced by variables often outside the scope of our advertising management.