In today's competitive marketplace, small businesses need to use every tool at their disposal to attract new customers and keep existing ones loyal....
How to Promote Your Business Online
Digital Marketing 101: A Comprehensive Guide for Small Business Owners
In today's increasingly digital world, small business owners must adapt their marketing strategies to stay competitive and reach a broader audience....
Why a Structured Marketing Plan Is Crucial for Small Business Success
Embarking on the journey of marketing your small business without a structured marketing plan is like trying to navigate uncharted territory without...
How to Pick a Niche: Maximize Marketing Success by Finding Your Target Market
One of the most critical decisions a business owner must make is to pick a niche to focus their marketing efforts on. Contrary to popular belief,...
Beware of Fake SEO Services & Scams: How to Protect Your Small Business Online
As a small business owner, it's essential to know how to spot the fake and counterfeit services being sold as SEO. In this post, we'll discuss some...
How To Leverage Customer Testimonials And Case Studies For ORM (Online Reputation Management)?
Picture this: it's 2009, and you're a top executive at Domino's Pizza. You wake up one morning to find that two of your employees have posted a...
ONE Offer, ONE Audience, and ONE Plan
Imagine you're at a buffet, and you see a variety of delicious dishes laid out before you. You start by filling your plate with a little of...
Ahryn Scott’s Six Pillar Marketing Plan
The very same plan used to implement the digital marketing strategies of Web Video Ad Space clients.
Pillar 1: Audience & Targeting
It’s important to know who you’re talking directly to, and it turns out there is one clear answer: your target audience. Learn how to identify your target audience’s interests so that your message will be heard more clearly through any form of communication, from social media to traditional advertising channels. Then you can create an avatar of your ideal customer by learning what motivates them to purchase.
Pillar 2: Marketing Messages
Learn how to create marketing messages that resonate with your audience and inspire them to take action. You’ll also discover effective techniques, so you can close more deals and boost your bottom line. Get the tools you need to create messages that get results and learn how to create a message that resonates with your audience and inspires them to take action.
Pillar 3: Marketing Media
Learn about the different types of digital advertising media available to you. Explore the pros and cons of each type of media and how to choose the right one for your business. Discover how to plan successful Media Planning and Media Buying strategies. This is also where we share our favorite media tactics including lead capture landing pages, Google ads, Facebook ads, and Linkedin Ads.
Pillar 4: Lead Generation
As a business owner, one of your primary goals is to generate leads and convert them into paying customers. There are a number of ways to capture leads, and the most effective method will vary depending on your business and marketing strategy. However, there are some general best practices that apply to all businesses. Plus you’ll learn where to store and organize the leads you capture.
Pillar 5: Follow Up
Sales isn’t a one-time event. It’s a process that begins when you first make contact with a potential customer and continues until they make a purchase. A big part of that process is follow-up. You can send them emails, text messages, or even make outbound calls. The important thing is to find a method that works for you and stick with it. You also need to make sure that your follow-up strategy is designed to keep consumers interested in your company and urge them to buy from you.
Pillar 6: Closing & Conversions
As any business owner knows, traffic is essential for generating sales. But simply having traffic to your website or online store is not enough. You need to be able to convert that traffic into sales in order to be successful. While there are many factors that contribute to a successful online sale, there are a few key things that you can focus on in order to close more sales and increase your conversion rate. You’ll learn how to put everything you’ve learned in the previous pillars into action and create a successful direct marketing strategy!