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The Social Selling System: Flipping a Follower into a Client

The Social Selling System: Flipping a Follower into a Client

Originally Published at Entrepreneur.com In this formula, you are building trust and engagement 85 percent of the time and giving a call to action to work with you 15 percent of the time. You create buzz and warm buyers because you are priming the pump and...

9 Tips to Optimize Facebook Ads in 30 Minutes or Less

9 Tips to Optimize Facebook Ads in 30 Minutes or Less

If you're looking to get better returns on your Facebook ad dollar, look no further. When you take the steps to ensure your message is always connecting with the right audience, improving the performance of your ads might be much easier than you think. This article...

A Ton of Digital Marketing Stats

A Ton of Digital Marketing Stats

The following list comes from Hubspot. I made this post because I wanted a text-only list of the stats. Please visit the original for some great infographics. Plus, I got to use #shitton in the title of a post! SEO Stats Conversion Rate Optimization (CRO) Only about...

6 Overlooked Ways a Facebook Page Can Help Your Business

Are you getting the most out of your business Facebook page? While most businesses understand they can draw traffic and referrals from Facebook, there are actually dozens of different ways that you can benefit from your page, provided you know how. Below you can learn...

The Start is What Stops Most People

"The start is what stops most people." - Don Shula Have you ever seen a little kid get on a diving board for the first time? Most of them hesitate and make a real serious assessment of whether this new activity is a good idea. Of course there is a range. There are...

Aim for the Heart Not the Head

Have you ever tried to get someone to change their opinion by presenting a rational argument? How did that work out for you? Outside of scientific arenas, I do not think this works very well at all. Professional marketers and psychologists know people make decisions...

When Customers or Clients Behave Badly

Every business wishes to keep its customers or clients happy. After all, they provide the revenue that allows the company to stay afloat. However, there are certain kinds of customers or clients who hurt rather than help the business's bottom line. It's important for...

7 Ways a Local Business Can Dominate Google

Local businesses understand the need for a prominent position on Google. Many business owners, though, don't always understand how crucial to long-term success search engine visibility really is. The Mobile Movement Study found that 77% of mobile users contacted a...

Front Porch Metaphor for Social Media Marketing

Front Porch Metaphor for Social Media Marketing

I got into Facebook advertising by way of Google SEO and AdWords. I learned AdWords from Perry Marshall. Therefore when I decided to learn Facebook Advertising, I liked him so much, I picked up his book on the subject. His book mentioned this metaphor, called the...

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