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The Start is What Stops Most People
"The start is what stops most people." - Don Shula Have you ever seen a little kid get on a diving board for the first time? Most of them hesitate and make a real serious assessment of whether this...
7 Ways a Local Business Can Dominate Google
Local businesses understand the need for a prominent position on Google. Many business owners, though, don't always understand how crucial to long-term success search engine visibility really is....
Front Porch Metaphor for Social Media Marketing
I got into Facebook advertising by way of Google SEO and AdWords. I learned AdWords from Perry Marshall. Therefore when I decided to learn Facebook Advertising, I liked him so much, I picked up his...
Aim for the Heart Not the Head
Have you ever tried to get someone to change their opinion by presenting a rational argument? How did that work out for you? Outside of scientific arenas, I do not think this works very well at all....
Vertical or Horizontal Video – Which Do You Prefer
Horizontal or Vertical? How do you like your video? I bet it depends on what kind of screen you’re watching it on, right? When it comes to the FB or IG news feeds a horizontal video looks like a...
When Customers or Clients Behave Badly
Every business wishes to keep its customers or clients happy. After all, they provide the revenue that allows the company to stay afloat. However, there are certain kinds of customers or clients who...
Is Your Marketing a Welcome Guest or an Unwanted Pest?
This is from an old riff from Dan Kennedy, but it's more valid today than ever. Today people will go to great lengths to avoid advertising, like paying for premium content and ad blockers. However,...
9 Tips to Optimize Facebook Ads in 30 Minutes or Less
If you're looking to get better returns on your Facebook ad dollar, look no further. When you take the steps to ensure your message is always connecting with the right audience, improving the...
6 Overlooked Ways a Facebook Page Can Help Your Business
Are you getting the most out of your business Facebook page? While most businesses understand they can draw traffic and referrals from Facebook, there are actually dozens of different ways that you...
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