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The Start is What Stops Most People

The Start is What Stops Most People

"The start is what stops most people." - Don Shula Have you ever seen a little kid get on a diving board for the first time? Most of them hesitate and make a real serious assessment of whether this new activity is a good idea. Of course there is a range. There are...

7 Ways a Local Business Can Dominate Google

7 Ways a Local Business Can Dominate Google

Local businesses understand the need for a prominent position on Google. Many business owners, though, don't always understand how crucial to long-term success search engine visibility really is. The Mobile Movement Study found that 77% of mobile users contacted a...

Front Porch Metaphor for Social Media Marketing

Front Porch Metaphor for Social Media Marketing

I got into Facebook advertising by way of Google SEO and AdWords. I learned AdWords from Perry Marshall. Therefore when I decided to learn Facebook Advertising, I liked him so much, I picked up his book on the subject. His book mentioned this metaphor, called the...

Aim for the Heart Not the Head

Aim for the Heart Not the Head

Have you ever tried to get someone to change their opinion by presenting a rational argument? How did that work out for you? Outside of scientific arenas, I do not think this works very well at all. Professional marketers and psychologists know people make decisions...

When Customers or Clients Behave Badly

When Customers or Clients Behave Badly

Every business wishes to keep its customers or clients happy. After all, they provide the revenue that allows the company to stay afloat. However, there are certain kinds of customers or clients who hurt rather than help the business's bottom line. It's important for...