Audience & Targeting

Hello, awesome people! Welcome to the digital playground where businesses either make it big or, well, don't. If you're reading this, you're probably as excited about digital marketing as I am. I'm the proud founder of Web Video Ad Space, and my jam is helping small...

One of the most critical decisions a business owner must make is to pick a niche to focus their marketing efforts on. Contrary to popular belief, your target market is not everyone. Instead, it's essential to identify a specific group of customers with the problem...