Landing Page Design & Optimization

We define a land page to be any web page specifically designed for a particular marketing campaign.

Typically we want it to accomplish a very specific taskon this page. We want people to do something like:

  • Make a purchase
  • Become a lead by submitting a form
  • Call you
  • Reach out to you via chat
  • Subscribe to a newsletter or email list
  • Register for an event

The act of using a landing page to target your campaign traffic results in an average increase in conversion rate of 25%.


Parts of a Landing Page

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