Video Marketing is a Real Opportunity for Small Businesses
If you are looking for a marketing strategy to jump start your online business, then video marketing is a great option.
Within the last decade, video marketing has grown leaps and bounds, as more and more businesses recognize the tremendous opportunity for exposure that it represents.
Video is engaging, interactive, and fun. It’s a great tool that can attract and lure an audience.
Video marketing is now being used alongside other online marketing tools to extend outreach, and increase brand awareness.
Video is a very affordable marketing option, because it is possible to produce high quality videos with great content, without spending a lot of money.
Where to Use Video
YouTube has been the most popular video sharing site at the forefront of this trend, paving the way for other video hosting sites to follow.
YouTube alone has millions of users.
There are other video portals like Facebook, Vimeo, Instagram and Vine, where users can log on to find videos on a range of products and services.
It is possible to leverage video sharing sites like YouTube to attract an audience.
Once you have their attention, you have a chance at converting them to paying customers.
If the content of your video has a message for your audience, and is also entertaining, then users will quickly like and share it.
Without any more effort on your part, it can easily become a viral video.
The bottom line is, people like to be entertained. If you mix that with something they want to hear, then they will be sure to share it.
As a video is shared in cyberspace, interest is generated in the product or service, and ultimately sales will increase.
The key is to create a video that your targeted audience will like.
If you are able to create an engaging video, then it will be liked and shared way beyond the expected target market.
It is a strategy that has been used successfully by large corporations like Pepsi and Coke. Now small business owners are realizing the potential of this affordable marketing option.
Here are a few tips to help you with your video marketing efforts:
Begin with a strategy: Decide which sites are best to share your video. Also make sure to embed it on your website.
Be creative and have fun: If you enjoy the video, chances are your audience will too. Don’t be afraid to call in experts who can put a different spin on how to present your business to the audience.
Engage your audience: make the video hard-hitting, so that it will capture the attention of your audience. The key is to elicit strong emotions and include a compelling call to action.
Video marketing is a great way to build your brand.
As you gain an audience, people will be on the lookout for your next video.
Soon sales will soar, and you will wonder why you didn’t use this marketing tool a lot sooner.