If you are looking for a marketing strategy to jump start your online business, then video marketing is a great option.
Within the last decade, video marketing has grown leaps and bounds, as more and more businesses recognize the tremendous opportunity for exposure that it represents.
Video is engaging, interactive, and fun. It’s a great tool that can attract and lure an audience.
Video marketing is now being used alongside other online marketing tools to extend outreach, and increase brand awareness.
Video is a very affordable marketing option, because it is possible to produce high quality videos with great content, without spending a lot of money.
Where to Use Video
YouTube has been the most popular video sharing site at the forefront of this trend, paving the way for other video hosting sites to follow.
YouTube alone has millions of users.
There are other video portals like Facebook, Vimeo, Instagram and Vine, where users can log on to find videos on a range of products and services.
It is possible to leverage video sharing sites like YouTube to attract an audience.
Once you have their attention, you have a chance at converting them to paying customers.
If the content of your video has a message for your audience, and is also entertaining, then users will quickly like and share it.
Without any more effort on your part, it can easily become a viral video.
The Goal
The bottom line is, people like to be entertained. If you mix that with something they want to hear, then they will be sure to share it.
As a video is shared in cyberspace, interest is generated in the product or service, and ultimately sales will increase.
The key is to create a video that your targeted audience will like.
If you are able to create an engaging video, then it will be liked and shared way beyond the expected target market.
It is a strategy that has been used successfully by large corporations like Pepsi and Coke. Now small business owners are realizing the potential of this affordable marketing option.
Great Example:
Here are a few tips to help you with your video marketing efforts:
Begin with a strategy: Decide which sites are best to share your video. Also make sure to embed it on your website.
Be creative and have fun: If you enjoy the video, chances are your audience will too. Don’t be afraid to call in experts who can put a different spin on how to present your business to the audience.
Engage your audience: make the video hard-hitting, so that it will capture the attention of your audience. The key is to elicit strong emotions and include a compelling call to action.
Video marketing is a great way to build your brand.
As you gain an audience, people will be on the lookout for your next video.
Soon sales will soar, and you will wonder why you didn’t use this marketing tool a lot sooner.
Many small business owners start a blog as a marketing tool, but still underestimate the benefits it offers their company. Indeed, some owners only focus on their blog as a publicity tool and wonder why their business is not growing as much as they expected.
Let’s look at four of the most important, often unexpected benefits that a company blog provides.
1. Search Engine Optimization
The search engines love sites that update frequently with new content. Consequently, running a business blog with regular posts helps improve your site’s search engine rankings.
Given that it is easier to update a blog than it is to adjust a static website, you’re also getting better rankings in return for less effort.
Even better, if you allow a group of staff members to publish articles, rather than relying on a single person, you can generate fresh content much quicker.
2. Build Relationships
Used properly, blogging allows you to build a relationship with your readers, rather than just working as a glorified press release system.
The interactive nature of blogging encourages comments and feedback from visitors, which you can use to your advantage.
Don’t just post sales pitches!
Building relationships is a multi-step process, which starts with posting content that your readers will respond to, so that they visit often to take part in the debate. This encourages them to subscribe to your blog.
Once they’re subscribed, people are often more willing to provide extra personal information, give feedback, and be included on mailing lists.
This generates valuable information for your business providing insight into what your customers think about your company.
It can also generate new ideas for products and services. Basically, your blog can act as a free market research tool.
3. Build a Reputation
By providing quality content relevant to your field, you can build a reputation as an expert.
Over time, your customers and blog visitors will begin to consider you the go-to person for their issues. This gives your business an important benefit over the competition.
Reputation is an incredible competitive advantage, especially for small businesses that must stand against established companies in their industry.
A reputation as an authority generates word of mouth references – and every good businessman knows that word of mouth is the holy grail of advertising.
The price of reputation is twofold. First, you must make sure that your blog posts contain only useful information to demonstrate your knowledge, with a creative bent to attract readers. Second, it takes time to build a good reputation, so plan for the long haul.
4. In-depth reviews
Blogging can also be useful when it comes to providing in-depth reviews of your products and services.
This is very useful for educating customers about what you offer, explaining how to use your products and services, and offering tips and tricks. But you can also use your blog to respond to customer comments and complaints. Show them that you listen to their issues and take action to improve.
This is really an extension of the most common purpose of a business blog, which is as a marketing outlet.
Given that blogs also allow you to upload photos and videos, you can provide useful, interesting, responsive content at the same time as pre-selling your products and services. This can help dramatically improve conversion rates.
Blogging is more than just a way to announce company news, new products and special deals. It can also help position your site better on the search engines, build a community of loyal customers and even reach out to educate your visitors.
The important thing is to plan your blogging strategy as you do every other marketing option, and make sure that you only publish high-quality content that is useful to your target audience.
