Flooring the Competition: Why Google Ads is Your Secret Weapon for High-Priced Services Like Epoxy Flooring Installation
Ahryn Scott

Ahryn Scott


Attention epoxy floor businesses! Struggling to find leads who are serious about investing in your services? Tired of throwing money at marketing channels that just bring lookers, not buyers?

There’s a better way. Forget social media’s endless scrolling and cold calling’s awkward silences. Enter Google Ads, the laser-focused advertising platform that connects you with customers actively searching for your services.

Think of it this way: Imagine someone walking into your store, ready to buy. That’s the kind of customer Google Ads brings you. People with specific needs (epoxy floors!), high purchase intent (they’re actively searching!), and the budget to match (your high-quality service!).

So, ditch the shotgun approach and grab your marketing rifle. Let’s dive into why Google Ads is the perfect tool for flooring the competition in the high-priced epoxy floor market.

Ready to learn more?

Beyond Clicks: It’s All About Conversions (and Your Bottom Line)

Beyond Clicks: It’s All About Conversions
Google Ads aren’t just about getting clicks, but conversions that translate into real business for you.

Forget vanity metrics: Sure, other channels might boast tons of clicks, but how many of those actually turn into paying customers? 

With Google Ads, you focus on cost per conversion, not just clicks. 

Think of it like this:

  • Social media: Pay $10 for 100 clicks, but only 1 converts (cost per conversion = $10).
  • Google Ads: Pay $5 for 20 clicks, but 4 convert (cost per conversion = $1.25).

See the difference? You’re paying less and getting more qualified leads who are ready to invest in your high-quality floors.

But wait, there’s more! Google Ads lets you track not just conversions, but specific conversions.

Did someone request a quote? 

Schedule a consultation? 

Book an installation? 

You can see it all, allowing you to fine-tune your campaigns for maximum impact on your bottom line.

Sounds too good to be true? It’s not.

We’ll share real-world examples of how epoxy floor businesses used Google Ads to crush their lead generation goals and see a significant increase in ROI.

Tailored Targeting – Reaching the Right People (Without Breaking the Bank)

Tailored Targeting Reaching the Right People
Now, imagine focusing your marketing efforts on a specific group of people: homeowners with large garages craving a sleek, durable epoxy floor. That’s the power of Google Ads’ targeting capabilities. Unlike blasting your message to everyone, you can reach the exact audience who needs your services, based on:

  • Location: Target specific cities or even neighborhoods where your service area lies.
  • Demographics: Focus on income levels that align with your high-priced offerings.
  • Keywords: Capture those actively searching for “epoxy floor installation,” “residential epoxy floors,” and similar terms.

And guess what? This laser-focused approach translates to cost-effectiveness. You’re not wasting money on people who wouldn’t consider your services anyway. Plus, Google Ads offers various bidding strategies, allowing you to control your budget and only pay when someone expresses genuine interest (clicks, website visits, or even specific actions like requesting a quote).

Think of it like this: It’s like attending a specialized trade show filled with your ideal customers, instead of shouting your message in a crowded mall.

High-Priced Powerhouse: Benefits Specifically for Epoxy Floor Installations

High-Priced Powerhouse Benefits Specifically for Epoxy Floor Installations
So far, we’ve established Google Ads as a conversion machine for serious customers. But how does it specifically benefit high-priced services like epoxy floor installations? Here’s why it’s your secret weapon:

  1. Long-Tail Keywords:Forget generic terms like “flooring.” Target customers with specific needs through long-tail keywords like “residential epoxy floor installation cost for 2-car garage.” These users are further down the purchase funnel, meaning they’re actively researching and ready to invest.
  2. Premium Ad Extensions: Showcase your expertise and build trust with features like:
  • Callouts: Highlight unique selling points like “lifetime warranty” or “eco-friendly materials.”
  • Location pins: Let potential customers see you’re conveniently located.
  • Photos: Showcase stunning visuals of your epoxy floor installations.
  1. Retargeting: Didn’t convert on the first visit? No problem! Reconnect with website visitors who showed interest but haven’t pulled the trigger yet. This second chance can be the nudge they need to choose you.
  2. Data-Driven Decisions: Unlike traditional marketing, Google Ads provides clear, actionable insights. See which keywords work best, which demographics convert the most, and optimize your campaigns for maximum ROI.
  3. Local Focus: If your business serves a specific area, Google Ads allows you to dominate local search results. Get higher visibility and attract customers actively searching for “epoxy floor installers near me.”

Conquering Concerns – Myths Busted and Your Roadmap to Success

Conquering Concerns Myths Busted and Your Roadmap to Success
High-priced services and online advertising might seem like a mismatch, but fear not! Let’s address some common concerns and show you how Google Ads can be your key to success:

Myth 1: It’s too expensive. Remember, you’re paying for qualified leads, not just clicks. With targeted campaigns and smart bidding, you can maximize your budget and see a significant ROI.

Myth 2: It’s too complicated. We get it, navigating online advertising can seem daunting. But with our expertise and clear explanations, we’ll guide you through the process step-by-step.

Myth 3: It won’t work for my local business. Think again! Local targeting ensures you reach customers in your service area, and features like location pins boost your local presence.

Myth 4: I don’t have time to manage it. No worries! We handle the campaign management, reporting, and optimization, freeing you to focus on what you do best – delivering top-notch epoxy floors.

Ready to see Google Ads in action? We’ll share real-world case studies of successful epoxy floor businesses who used Google Ads to crush their lead generation goals and boost their bottom line. Plus, we’ll offer a free consultation to discuss your specific needs and create a customized plan for your success.

Want to dive into the case studies and claim your free consultation?

Ahryn Scott is the visionary founder and esteemed owner of Web Video Ad Space, a premier full-service digital marketing agency nestled in the vibrant landscapes of Southern California. A maestro of digital marketing, Ahryn harbors an unwavering passion for catapulting small businesses into realms of unprecedented success through innovative digital marketing and advertising strategies.