Grow Your Janitorial Company With Google Ads

Grow Your Janitorial Company With Google Ads

by | Google Ads

Why Google Ads Is A Great Way To Grow Your Janitorial Company

If you’re in the business of cleaning up messes, there’s no better place to advertise your services than Google Ads. With over 3.5 billion searches per day, Google is the world’s most popular search engine, making it an ideal platform for reaching potential customers. And because you can target your ads specifically to people who are searching for janitorial services in your area, you can be sure that your ad will be seen by people who are actually in need of your services. Plus, with Google Ads, you only pay when someone clicks on your ad, so you’re only paying for results. So if you’re looking for a great way to grow your janitorial company, Google Ads is the way to go.

 

How to Plan a Google Ads Campaign for Your Janitorial Business

Google Ads can be a great way to reach new customers and grow your business. But where do you start? Planning a Google Ads campaign is easy, and there are a few simple steps you can follow to get started.

First, decide what you want to advertise. This can be anything from your latest product to a sale or promotion. Once you know what you want to promote, you can create your ad using the Google Ads interface. You’ll need to come up with a catchy headline and some compelling copy to persuade people to click on your ad.

Next, you’ll need to choose your target audience. You can target people by location, age, gender, interests, and more. Then, set your budget and choose how long you want your ad to run for. Finally, hit “publish” and your ad will be live!

With these easy steps, you’ll be well on your way to planning a successful Google Ads campaign for your janitorial business. So what are you waiting for? Get started today!

 

Tips For Optimizing Your Google Ads Campaign For Better Performance

If you’re serious about marketing your business online, then you can’t afford to neglect Google Ads. After all, Google is the largest and most popular search engine in the world, and a well-run Ads campaign can generate a significant number of leads for your business. Of course, running a successful Google Ads campaign is easier said than done. To help you get the most out of your Ads budget, here are a few tips to optimize your campaign for better performance:

1. Make sure you’re targeting the right keywords. One of the most common mistakes businesses make with their Google Ads campaigns is targeting the wrong keywords. As a result, their ads are shown to people who have no interest in what they’re selling. To avoid this mistake, take the time to research your target market and identify the keywords that are most likely to generate leads.

 

2. Create compelling ad copy. Once you’ve identified the right keywords, it’s time to create ads that will actually get clicked on. This means crafting headlines and descriptions that are both relevant and eye-catching. After all, you only have a limited amount of space to make an impression, so make sure your ad copy is up to the task.

3. Use negative keywords. In addition to targeting the right keywords, you also need to use negative keywords to filter out irrelevant searches. For example, if you sell women’s clothing, you would want to add “men” as a negative keyword so that your ad doesn’t show up when someone searches for “men’s clothing.”

4. Test different strategies. Finally, don’t be afraid to experiment with different strategies until you find what works best for your business. There is no one perfect way to run a Google Ads campaign, so try out different combinations of keywords and ad copy until you find a winning formula.

 

All in all, Google Ads is a great way to grow your business. If you’re not currently using it, now is the time to get started. By following our tips for setting up and optimizing your campaign, you can expect to see improved results and more leads coming in from Google. Ready to give it a try? Contact us today and we’ll get started on creating an effective Google Ads campaign for your janitorial company. Thanks for reading!

How to Get More Sales With Your Existing Website

How to Get More Sales With Your Existing Website

by | Traffic

The Problem with Websites

Have you ever spent time and money to build a website only to be disappointed when almost nothing changes?

In the end, there is no increase in the number of leads, prospects, and new customers coming into the business.

Often business owners are left with a website they like ok, but it fails to contribute to their bottom line.

Wasn’t the new website supposed to attract potential clients?

What happened?

There’s a straightforward reason this happens, but before we look at the reason, let’s look at the problem from the other side…

The Bragging Owner

Have you ever seen a business that seems to be bringing in a steady flow of new customers from their ugly website?

The owner brags, “oh yeah, we’re getting a lot of new business from the internet.”

The story of the ugly but productive website is not uncommon, especially if you hang out with other business owners.

There are businesses in nearly every industry with substandard online branding that consistently generate online leads, sales, and customers.

How is it possible? How can a business be successful with online sales and marketing with an inferior web presence?

It’s simple. It’s WEBSITE PROMOTION!

Even an ugly website that offers the right thing to the right person at the right time will make sales.

The Law of Averages from traditional sales training says out of a large number of prospects there is always a small percentage who have an immediate need.

You need to reach many prospective customers to get the sales of the few serious customers. 

An online promotion causes a large number of prospects to visit your site.

This large number allows for The Law of Averages to kick in, resulting in sales for your business.

If the way you describe your offer is not good or the audience is not full of prospective customers, the marketing is unlikely to succeed.

BUT if your target audience NEVER even gets your message in the first place, then your marketing is guaranteed to FAIL.

So how do you promote your website in 2021?

THE TWO KINDS OF WEBSITE PROMOTION

There are thousands of options to choose from when it comes to online or digital marketing tools and tactics.

I’ll break down the website promotion process into organic campaigns and paid campaigns.

I will also use the terms promotion and campaign interchangeably.

A campaign is just an organized plan to promote a specific product or service.

WHAT IS ORGANIC WEBSITE PROMOTION?

Organic promotion refers to online marketing activities used to promote a website that does not require direct or continuous payments to online media channels like Google, Facebook, Linkedin, etc.

Some of the most popular organic promotions include:

SEO (Search Engine Optimization) – This is the process of getting your website to the top of organic search results at the search engines like Google and Bing.

Local Search Engine Optimization – This is the process of getting your website listed in the map listings of major search engines like Google and Bing.

Social Media Marketing – This is building a following by sharing content and actively engaging with various audiences on social media channels such as Facebook, Instagram, Linkedin, or YouTube.

Public Relations – This is the process of engaging local media outlets to gain attention for marketing-focused stories.

WHAT IS PAID WEBSITE PROMOTION?

Paid promotion is pretty straightforward. You pay an online channel like Google, Facebook, or Linkedin to place an advertisement. Usually, the ads look like the organic media surrounding them. In other words, search ads look like search results, and social media ads look like social media posts.

Some of the most popular paid promotions include:

Search Advertising – You pay the search engine company (most commonly Google) to place sponsored search results above and below the natural search results to any search term. These listings are usually more robust (include more information) than a standard search result listing. You choose the website page the visitor lands on when they follow the link.

Social Media Advertising – You pay the social media company (Facebook, Instagram, Linkedin, YouTube, etc.) to place media (text, images, or video) in their feeds to pre-selected audience segments.

Paid Influencer Placement – If you’re lucky enough to have an influencer in your market who is available for sponsorship in return for sharing your content with their followers, this can be a powerful marketing strategy.

GET BACK TO BASICS

A great website that no one visits will not produce results.

On the other hand, a mediocre website with a constant flow of targeted visitors will produce some leads, prospects, and sales.

You SHOULD have beautiful and impactful branding.

You SHOULD have a well-organized website that is easy to read and understand.

However, you MUST PROMOTE anything you want your target audience to consume… including your website.

7 Ways a Local Business Can Dominate Google

7 Ways a Local Business Can Dominate Google

by | Local SEO

Local businesses understand the need for a prominent position on Google. Many business owners, though, don’t always understand how crucial to long-term success search engine visibility really is.

The Mobile Movement Study found that 77% of mobile users contacted a local business after conducting a local search.

BrightLocal also reported that 98% of web searchers visit a site featured on the first page, with very few people even bothering to move onto secondary pages.

If your business is reliant on web traffic, it is clearly important to focus on SEO. However, trying to get your website ranked is only the start if you are ambitious.

Local search rankings offer the chance for businesses to seize the initiative and take multiple spots on the first page.

Google doesn’t just rank individual websites but instead likes to offer a variety of options to users. Each of the following platforms can be used to get extra listings, potentially leading to a domination of the search real estate for your favored keywords.

1. Main Website

Ideally, your main website will achieve the top position. Most of the following platforms allow you to link towards your main site, so you should naturally generate authority.

For local terms, gaining citations can be enough to rank, with local directories, forums, and blogs linking to you.

If you are struggling to rank, search for powerful authority sites in your locality and niche, then look for content syndication opportunities with guest posts.

2. YouTube Video

Google naturally likes videos featured on their own platform. Most local businesses, though, don’t produce video content, so don’t realize how easy it can be to rank.

When creating the content, ensure you use keywords within the title and include a detailed description. With some backlinks and embeds, you can quickly see your video ranking.

3. Industry Directory

There are many directories online, but some will be harder to rank than others. Specialist industry directories can rank well, but check to see if they already feature on one of the first few pages before you attempt to promote them.

Choosing a powerful site means the domain already has authority, so you may only need a small amount of promotion to rank your own page.

4. Google Local Pack

The number of sites featured in the Google Local Pack has gradually been reduced, but that does mean you will stand out more if you can be included.

Getting listed involves joining Google My Business, completing your profile in detail, getting clients to leave reviews, and getting citations with your full address details included.

A local listing can feature your site name, map listing, images, and street view, so it is good for branding and click-through rate.

5. Google Images

For many niches, images are featured on the main Google results page. Images naturally stand out, increasing the chances of searchers clicking further.

To raise the prospects of your images being shown, use alt tags with keywords, ensuring the image is correctly labeled.

Also, add geotagging information to the metadata, so the image is recognized as a local term.

6. News Reports

Press releases and news reports can often feature in the search results, particularly if the news has a broader context.

It might not always be possible to target a relevant news story, but getting alerts on keywords and industry news should flag opportunities for creating news stories.

It is also possible to become a featured writer for an established site, whether this is industry-related or a larger site like The Huffington Post.

7. Paid Advertising

Finally, you can secure a prime position by paying for Google advertising. Of course, you need to make the ad cost work by carefully tracking your spending, but local advertising will usually be far cheaper than broad search terms.

It is important to track and test your results, calculating how much it is costing to find leads and make sales.

Depending on the competitiveness of the search term, it is possible for a local business to have multiple listings on a page.

The first few listings receive the bulk of the traffic, with numbers falling as you move down the page. If you can rank a few sites, you should receive most of the traffic while heavily branding your business as the major authority.

There is a lot of potential to be found in local search, so there is no reason you shouldn’t make an ambitious plan for a strong Google presence.

Front Porch Metaphor for Social Media Marketing

Front Porch Metaphor for Social Media Marketing

by | Social Media

I got into Facebook advertising by way of Google SEO and AdWords.

I learned AdWords from Perry Marshall.

Therefore when I decided to learn Facebook Advertising, I liked him so much, I picked up his book on the subject.

His book mentioned this metaphor, called the front porch metaphor.

Since first reading about it, it’s always been my go-to metaphor for for social selling.

Everything Old is New Again

Maybe it’s also because I grew up in an older neighborhood with hundred-year-old homes.

Those old homes had front porches and I remember sitting in front of my grandparents house on the front porch in the evening.

My grandparents would interact with their neighbors as they walked by.

As they were sitting there talking to us kids and having a conversation among themselves, when a neighbor came by, they would wave.

If they were little friendlier they would chit chat about something going on in the neighborhood or the weather.

Then every once in awhile there was a particularly friendly person and that person would come up and join the conversation on the front porch.

That’s the whole concept right there!

Social Media is the Front Porch for Your Business

You imagine that there’s a front porch in front of your business and there are people out there conversing in plain sight of the people walking past.

As the passers by get curious about what’s going on, they realize that it’s about something that they’re interested in.

Eventually, the ones that are going to be interested are drawn up onto the front porch to engage and interact.

This is all to the benefit of your business.

Obviously on Facebook there’s nobody walking past our business, instead our post moves past as they scroll through their Newsfeed.

Our front porch for the day whizzes past in the form of a post. And if that post is engaging, which means that it’s funny, helpful, inspirational, or invokes some emotion, it makes them stop.

Maybe they hit the like button, the equivalent to a friendly wave.

Maybe they leave a comment, the equivalent to a little chat.

But maybe they get into a conversation with either the business owner or with other people conversing in the comments on the post.

This is an uncommon thing on pages that are not run very well.

But on well run pages, it’s a common thing.

Moreover, they share that post, the equivalent of inviting their friends to join the party on the front porch.

That’s what we want. That’s the opportunity that exists on Facebook.

There’s Nothing New About Social Selling

There are businesses today that still use social selling offline.

Think about barber shops, salons, bars, coffee shops, or restaurants.

These are all places that encourage socializing at their establishment for the benefit of the establishment.

If you like to B.S. with the guys down at the barbershop, you’re going to get your haircut more often because it’s fun! It’s an experience that you enjoy

It’s the same tactic employed in the old days by a General Store.

The General Stores literally had a front porches in front of the store.

They will put benches and chairs. They would actively encourage people to be out there socializing.

But while socializing, patrons are seeing that there’s a special on on this type of drink or a special on some item in the store.

Then they maybe they buy a drink because they’re out there talking.

It makes it an easy excuse to go to the store because you know that there’s something interesting happening down there.

This is exactly the opportunity nearly every business has with on Facebook.

So keep this metaphor in mind in regards to everything you do on Facebook.

What Not To Do

From this point of view, you can see where the worst thing you can do is to do a hard sale from your Facebook page.

There are other places in Facebook to make offers. Namely, advertising.

The great thing is when you get ready to make a direct offer you can choose to deliver it to people with whom you’ve already built up a relationship.

On your page you’re going to stay funny, engaging, and socializing.

You’re not going to stand up on your porch with the big bull horn and yell at the people in the street to come up.

It’s just not the right place for it.

That’s my take on the metaphor.

If you want to chat with other marketers who embrace this approach, join us at the Front Porch Marketing Club, a private group on Facebook.

If you’d like to see how to execute a Facebook advertising campaign that will grow your business and make you the celebrity in the area, learn more about my Local Social Ads course.

Vertical or Horizontal Video – Which Do You Prefer

Vertical or Horizontal Video – Which Do You Prefer

by | Video Marketing

Horizontal or Vertical?

How do you like your video?

I bet it depends on what kind of screen you’re watching it on, right?

When it comes to the FB or IG news feeds a horizontal video looks like a narrow bar moving up and down the screen. To get a good view, you’ve got to maximize it and turn your screen.

People may do this on a video they REALLY want to watch, but they are unlikely to do this for an ad.

That’s why we format our video ads, like the one below for Sweet Tooth Candy Buffets, to maximize the screen space of the media channel.

Don’t accept a video ad format that is less than optimal for the distribution you are paying for!

Need help with your next digital marketing project? Let us help!

Just click the Request a Proposal button below and schedule a time to discuss your business.

Request a Proposal
9 Tips to Optimize Facebook Ads in 30 Minutes or Less

9 Tips to Optimize Facebook Ads in 30 Minutes or Less

by | Facebook Advertising

If you’re looking to get better returns on your Facebook ad dollar, look no further. When you take the steps to ensure your message is always connecting with the right audience, improving the performance of your ads might be much easier than you think. This article will explore several simple ways you can set up and optimize your Facebook advertisements, all in 30 minutes or less.

1. Segment Your Audience

Facebook has an almost immeasurable number of distinct groups of audiences. Consequently, slightly different interests will yield vastly different performance among even within the same niche. That’s why it’s a good idea to group interests that you want to target into topics, and then create separate ads for each topic. For example, if your target interests including Internet marketing, Facebook marketing, and online advertising, then your first ads that might include content pertaining to Facebook, the second set online advertising generally, and so on. This simple segmented approach allows you to optimize on the basis of interests, and ultimately create more focused advertising campaigns.

2. Separate Desktop and Mobile

The differences between the mobile and desktop platforms are often underestimated. The fact is, the way people access the net, their behaviors, and even the sites they visit can vary depending on the device they’re using. That’s why when you use a separate Ad Set for each type of platform, it’s possible for you to greatly improve your optimization, including conversions and bids for both devices. This separation will also help you fine-tune your call to action, making it desktop or mobile specific.

3. Optimize Newsfeed and Column Ads Separately

If you’re not already, it’s vital that you set up segmented advertising, completely separating the ads that appear in a desktop newsfeed and ads that run on the right column of Facebook. Content that appears in the desktop newsfeed tends to have has substantially more space available, which translates to room for much larger images. This considerable difference in structure means that identical ads will perform very differently depending on where you place them. Facebook enables you to choose where your ads will be seen in the Placement section at the Ad Set level.

4. Test Several Images

The single most important element in your Facebook advertisements is without a doubt the photos you use. This is because several studies have shown that photos are leading factor in helping people decide if they’re going to click on your posts are not. That’s why it’s important to test out several different images, and then determine which ones are offering you the highest click through rate and conversions. After you’ve identified your highest performing images, you can use that information to use more images of the same style future.

5. Use a CTA (Call to Action)

As you may know, Facebook allows you to choose a call to action when posting an ad. Using a CTA can greatly improve your click through rate and conversions, and should be tested with the same enthusiasm as the images you use. The CTA button is available in the Ad Setup menu, and the default choices include: Download, Learn More, Shop Now, Book Now, and Sign Up.

6. Use Facebook Pixels

Although this tip is somewhat obvious, enough businesses neglect to do it that it’s worth mentioning. Pixels are a Facebook feature that allows you to signal an event that occurs while someone is browsing your page, like registering or viewing a specific product. The value of that type of knowledge should be almost immediately obvious. You can install a pixel by logging into your ad manager, going to the top menu, choosing Assets, and then Pixels. On the following page, select Create Pixel button and follow the setup wizard. After you have been provided with your pixel code, just install it on your site, and you can carefully track the results of all your Facebook marketing energies.

7. Target Behaviors

Countless businesses use Facebook advertising as an opportunity to target interests. Unfortunately, many businesses gloss over the opportunity to target behaviors instead, which often are more apt to pay off. Facebook allows you to target dozens of behaviors that may indicate someone is ready to make a purchase, ranging from the browser they use to the games they play. You can target these behaviors by selecting them from ad set menu.

8. Target an Email List

Another feature Facebook marketers often overlook is the ability to create an advertising audience on the basis of email addresses. Head to Facebook ad manager, select Create Audience, then Customer List, and Facebook will prompt you to provide your email list. All you have to do is provide Facebook with a text file with one email per row, or list of phone numbers in the same format, and let Facebook do the rest.

9. Schedule Your Ads

Like many popular advertising platforms, Facebook allows you to schedule when your ads are run, both in terms of day of the week and hour of the day. Many businesses overlook this feature because it’s only available with a lifetime budget as opposed to a daily budget option. If you’re not familiar with lifetime budget, it refers to the total budget for a set of ads as opposed to the daily limit for those ads. If you have a campaign that isn’t offering somewhat reliable performance over time, this setting may not be for you. However, if you know exactly when you want your ads to be seen you’ll be hard-pressed to find a more important customization option.

Time for Action

Set up and targeted appropriately, Facebook advertising can offer your business a sensationally profitable means of advertising. As you become more familiar with your marketing possibilities on the platform, you improve your ability to access these opportunities. Although learning the ins and outs of Facebook advertising isn’t something you can tackle in an afternoon, with a little persistence, concrete improvements to your ROI are well with